With most of the world currently living under lockdown, millions of us have turned to TikTok as a form of escapism, from videos of Dame Judi Dench showcasing her dancing to people busting moves to Doja Cat.
To distract us all from a challenging 2020, TikTok wanted to make us feel a ‘little brighter inside’ by celebrating the lighter side of lockdown life with a little help from pop stars, a chef and an Olympic diver.
Through the power of Zoom, the small and remote team at Hogarth, with a script by creative agency Social.Lab and production company Agile Productions, helped to organise the shoot, on-screen talent and send props to everyone featured on screen.
Once the footage had been shot and uploaded, Hogarth’s post-production facility GPS took over, delivering colour grading, motion-graphic FX, sound design and VFX in only a matter of days. The post-production team wanted to ensure consistency and highlight TikTok’s distinctive branding and interface by using a bold and bright colour palette, while recreating the transitions that the app has become known for.
In just one week, Social.Lab, Agile Productions, Hogarth and GPS undertook the momentous task of creating two TV spots and a behind-the-scenes video that has a completely different feel to a lot of advertising currently being produced.
The ad features TikTok users such as chef Gordon Ramsay and diver Tom Daley taking on challenges including the Blinding Lights dance and the toilet paper jump, all set to a remix of The Chordettes' Mr Sandman – bringing smiles to the faces of the millions who saw it.